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Marcel van Roosmalen Business Unit Manager USB & Singapore Country Manager, ST-Ericsson Marcel van Roosmalen was born in Netherlands in 1966.He holds an MSc EE degree from the Eindhoven University of Technology in The Netherlands. After working for Ericsson as IC Design manager, Philips Semiconductors/NXP as Product line Manager he now holds the position of BU Manager USB and Singapore Country manager for ST-Ericsson. Evolution in high end mobile terminals Current trends in global personal communications involve connecting ever more seemlessly to your friends, loved ones and business interests anytime anywhere. An effect of this is that creation and storage of ever more data, applications, files, movies and music is required. The resolution of cell phone cameras increases every year leading to larger files. Nokia Music Store and Apple iTunes are e.g. driving the need for higher, easy to use storage capacity and fast file exchange. Mobile Email including attachments and MMS drive this need even further. All these trends impose a tremendous pressure on the mobile phone industry in terms of being able to offer ever better solutions to customers all the time. Integratability, cost effectiveness and Time To Market are key to success in this domain. Today the fastest growing segments are smartphones and Mobile Internet Devices. In these terminals a variety of wired and wireless connectivity technologies are present enabling the key use cases. Discussed are the key challenges in integrating wired and wireless technologies into a single mobile device. These comprise advanced designs, cutting edge technologies, high processing speed, low power consumption, low cost and take it to market first-time-right. |